Adcoast Creative Marketing http://www.glorychase.com We Design Success Wed, 02 Dec 2020 20:19:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 http://www.glorychase.com/wp-content/uploads/2020/09/icon-adcoast-dark.svg Adcoast Creative Marketing http://www.glorychase.com 32 32 Recognized as Top Advertising Agency by Expertise http://www.glorychase.com/blog/recognized-as-top-advertising-agency-by-expertise/ http://www.glorychase.com/blog/recognized-as-top-advertising-agency-by-expertise/#respond Tue, 06 Oct 2020 12:52:52 +0000 http://www.glorychase.com/?p=4171

Recognized as Top Advertising Agency by Expertise

Adcoast has been recognized as a top advertising agency based on reputation, credibility, experience, availability and professionalism. We’ve done great work this year, but our greatest accomplishment is the team we’ve assembled and the client relationships we’ve built.
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Dental Practice Website & Branding http://www.glorychase.com/portfolio/dental-practice-website-and-branding/ http://www.glorychase.com/portfolio/dental-practice-website-and-branding/#respond Mon, 05 Oct 2020 04:51:59 +0000 http://www.glorychase.com/?p=4108

Dental Practice Website & Branding

New website for an established dental practice. Introducing Dr. Steinfeld’s modern website featuring fresh branding and the perfect domain at williamsteinfeld.com.
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The Marketing Funnel: Understanding the Path to Purchase http://www.glorychase.com/blog/the-marketing-funnel-understanding-the-path-to-purchase/ http://www.glorychase.com/blog/the-marketing-funnel-understanding-the-path-to-purchase/#respond Tue, 29 Sep 2020 09:17:23 +0000 http://www.glorychase.com/?p=2503

The Marketing Funnel: Understanding the Path to Purchase

Did you know your customers go through a series of steps that lead them to purchase your product or service? The Marketing Funnel is a guide marketers use to represent the buyers’ path to purchase. It consists of the following segments: Awareness, Interest, Consideration, Action, and Loyalty. Learning about these steps can help you develop a successful marketing strategy and improve your ROI. Each step will vary depending on your business. It’s up to you to determine the best way to adapt it.

Awareness

Not only do consumers need to be aware your business exists, they also need to know what you offer. You can attract consumers through various advertising, such as pay-per-click ads, social media, or direct mail. Although there are many ways to drive awareness, you’ll want to focus on your target demographic and those who are more likely to convert. Awareness doesn’t directly lead to a conversion, so don’t think that as soon as you capture their attention, they’ll skip right through the funnel and make a purchase.

Interest

Once the consumer becomes interested, they’ll want to explore your products and learn more about what you have to offer. You’ll need to educate your potential customers with detailed information about what you’re offering, why it’s unique, and how it will benefit them. This can be done through tailored landing pages, newsletters, blogs, videos, and more. Keep the information is relevant and make sure it is easy to access. Remember, you don’t want to overwhelm consumers with too much information, just provide enough to guide them forward through the funnel.

Consideration

What can you do to set yourself apart from the competition? From reviews and testimonials to comparing prices and talking with peers, your potential customer is going to be researching your product or service. During this process, you’ll need to reinforce why the purchase will be worth it. Have information readily available to help them evaluate their decisions and be prepared to answer any objectives. Your potential customer is still likely to research beyond the information you provide, so make sure you have a presence on third-party review sites. You can also use?remarketing strategies?to bring their attention back to your business.

Action

Finally, the moment you’ve been waiting for! But hang on, you’re not there yet. Even when a consumer makes the decision to purchase, there’s still a chance they might not follow through. They may second-guess their decision during checkout or even get distracted by something as simple as a coupon code box, which causes them to leave your site on a quest for coupon codes. At the time of purchase, you’ll need to provide reassurance and make sure the process is as seamless as possible. Give them the incentive to act right then and there.

Loyalty

Your customer has completed their purchase. So that’s it, right? Nope! You’ll want them to come back for another purchase and even recommend their friends and family to your business. Loyalty can be one of the biggest assets for your return on investment. But how do you achieve this? You can use post-purchase messaging to reinforce the value of your brand, invest in influencers, and create shareable content. The more you continue to delight your advocates, the more they’ll continue to promote your brand.

By Melissa Berube

Melissa is an Art Director at Adcoast, a top-ranked digital strategy and creative services agency in the United States. Passionate visual designers teamed with knowledgable digital strategists make Adcoast a comprehensive agency for branding, graphic design, social media management and internet marketing.

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Downtown Q Vision Special http://www.glorychase.com/projects/quigley/downtown-q-vision-special/ http://www.glorychase.com/projects/quigley/downtown-q-vision-special/#respond Fri, 18 Sep 2020 04:13:16 +0000 http://www.glorychase.com/?p=2572

Designed for:

Quigley Health Services

Campaign name:

Downtown Q Vision Special

Ad Budget:

N/A

Ad Performance:

N/A

Display Ads

Click to zoom

Digital Banner Ad | 300x250
Digital Banner Ad | 300×250
Digital Banner Ad | 336x280
Digital Banner Ad | 336×280
Digital Banner Ad | 320x50
Digital Banner Ad | 320×50
Digital Banner Ad | 468x60
Digital Banner Ad | 468×60
Digital Banner Ad | 728x90
Digital Banner Ad | 728×90

Print Ads

Click an ad to zoom

Print Ad | News-Press

Print Ad | News-Press

Direct Mail Postcard | Front

Direct Mail Postcard | Front

Direct Mail Postcard | Back

Direct Mail Postcard | Back

Landing Page

www.quigleyhealthservices.com/landing-pages/quigley-q-vision-special-fort-myers/

APPROVE CAMPAIGN OR REQUEST CHANGES

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Open Six Days http://www.glorychase.com/projects/quigley/six-days/ Sat, 05 Sep 2020 19:31:03 +0000 http://www.glorychase.com/?p=1477

Designed for:

Quigley Health Services

Campaign name:

2020 Fall Specials

Ad Budget:

N/A

Ad Performance:

N/A

Display Ads

Click to zoom

Digital Banner Ad | 300x250
Digital Banner Ad | 300×250
Digital Banner Ad | 336x280
Digital Banner Ad | 336×280
Digital Banner Ad | 320x50
Digital Banner Ad | 320×50
Digital Banner Ad | 468x60
Digital Banner Ad | 468×60
Digital Banner Ad | 728x90
Digital Banner Ad | 728×90

Print Ads

Click an ad to zoom

Print Ad

Print Ad | Port Charlotte Sun

Landing Page

www.quigleyhealthservices.com/landing-pages/quigley-2020-fall-specials/

APPROVE CAMPAIGN OR REQUEST CHANGES

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Your Face Our Expertise http://www.glorychase.com/projects/prendiville/your-face-our-expertise/ Wed, 02 Sep 2020 10:51:34 +0000 http://www.glorychase.com/?p=1510

Designed for:

Prendiville Plastic Surgery

Campaign name:

Your Face Our Expertise

Ad Budget:

N/A

Ad Performance:

N/A

Display Ads

Click to zoom

Digital Leaderboard | 600×300

Digital Leaderboard | 600×300

Print Ad | Gulfshore Life

Print Ad | Gulfshore Life

Print Ad | Florida Weekly Market Pulse

Print Ad | Florida Weekly Market Pulse

Print Ad | Naples Illustrated

Print Ad | Naples Illustrated

Print Ad | Naples Daily News

Print Ad | Naples Daily News

Eblast

Click to zoom

Marketing Email Blast

Marketing Email Blast

Landing Page

www.quigleyhealthservices.com/landing-pages/prendiville-2020-fall-specials

APPROVE CAMPAIGN OR REQUEST CHANGES

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20 Percent Off http://www.glorychase.com/projects/assuage/20-percent-off/ Thu, 27 Aug 2020 11:01:43 +0000 http://www.glorychase.com/?p=1514

Designed for:

Assuage Spa

Campaign name:

2020 Fall Specials

Ad Budget:

N/A

Ad Performance:

N/A

Display Ads

Click to zoom

Digital Banner Ad | 300x250

Digital Banner Ad | 300×250

Digital Banner Ad | 336x280

Digital Banner Ad | 336×280

Digital Banner Ad | 320x50

Digital Banner Ad | 320×50

Digital Banner Ad | 468x60

Digital Banner Ad | 468×60

Digital Banner Ad | 728x90

Digital Banner Ad | 728×90

Landing Page

Click to view Landing Page

Landing Page | 20 Percent Off

Responsive Animated Landing Page

APPROVE CAMPAIGN OR REQUEST CHANGES

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Momentous Occasions http://www.glorychase.com/projects/bradleys/momentous-occasions/ Thu, 20 Aug 2020 14:10:11 +0000 http://www.glorychase.com/?p=1618

Designed for:

Bradley’s Jewelers

Campaign name:

Momentous Occasions

Ad Budget:

$100/mo combined Search & Display

Ad Performance:

25,000 impressions per month

Website Hero Image

Click to zoom

Search Ads

Click to zoom

Display Ads

Click to zoom

Digital Banner Ad | 300x250

Digital Banner Ad | 300×250

Digital Banner Ad | 160x600

Digital Banner Ad | 160×600

Digital Banner Ad | 320x50

Digital Banner Ad | 320×50

Digital Banner Ad | 728x90

Digital Banner Ad | 728×90

Email Blast

Click to zoom

Marketing Email Blast

Marketing Email Blast

Landing Page

Click to view Landing Page

Landing Page | Bradley's Jewelers

APPROVE CAMPAIGN OR REQUEST CHANGES

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Celebrating Two Years of Exceptional Design Work http://www.glorychase.com/social/celebrating-two-years-of-exceptional-design-work/ http://www.glorychase.com/social/celebrating-two-years-of-exceptional-design-work/#respond Tue, 21 Apr 2020 04:56:31 +0000 http://www.glorychase.com/?p=3703

Celebrating Two Years of Exceptional Design Work

A big thank you to our Art Director, Melissa, for 2 years with Adcoast. We don’t horse around when it comes to #marketing; but outside of work it’s a different story.
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Online Store http://www.glorychase.com/projects/bradleys/online-store/ Wed, 15 Apr 2020 14:30:20 +0000 http://www.glorychase.com/?p=1643

Designed for:

Bradley’s Jewelers

Campaign name:

Online Store

Ad Budget:

$100/mo combined Search & Display

Ad Performance:

25,000 impressions per month

Website Hero Image

Click to zoom

Search Ads

Click to zoom

Display Ads

Click to zoom

Digital Banner Ad | 300x250

Digital Banner Ad | 300×250

Digital Banner Ad | 160x600

Digital Banner Ad | 160×600

Digital Banner Ad | 320x50

Digital Banner Ad | 320×50

Digital Banner Ad | 728x90

Digital Banner Ad | 728×90

Email Blast

Click Eblast to view the Online Store.

Marketing Email Blast

Marketing Email Blast

Landing Page

Click to view Landing Page

Landing Page | Bradley's Jewelers

APPROVE CAMPAIGN OR REQUEST CHANGES

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