At Apex we work with a lot of different social media projects. Whether it’s an individual influencer or a major corporate franchise with multiple locations there are important strategies to take into an account. The good folks at SproutSocial put together this infographic on “The 7 Different Types of Social Media Managers” that gives you […]
Our Marketing Dept. recently put together this graphic detailing the modern buying funnel.
Social media itself was something of a novelty when it first became mainstream via MySpace. That is rapidly changing though. These days platforms like Facebook, Twitter, Pinterest and a growing list of others offer new ways to connect and share online. As a result, social media advertising is quickly becoming a large piece of brand […]
To anyone who works regularly with Facebook, this is probably not news. To everyone else, it is. Facebook is making a move into e-commerce as the industry continues to see enormous growth. Back in June they started testing “canvas,” their new full screen mobile ad format, with big brand names like Michael Kors. In addition […]
We work with a lot of ecommerce brands. In fact, I would say a majority of the business we’ve had as clients?over the past year and a half have?been small to mid-size companies or stores?trying to bring their business model online, or at least improve their online sales channels. The problem a lot of business […]
This is our first real “commercial” for social media management.
Instagram is one of the fastest growing social media platforms online and one that can be extremely effective in drawing?a great audience for your brand or business. Effective social media marketing is really about finding and engaging a relevant audience where they already exist?and with over 300 million users (2), Instagram has a?fairly large?user base […]
If you do any kind of social media marketing at all you probably noticed that Facebook recently upgraded it’s video analytics. If you haven’t noticed yet?you should check it out – there is now a “videos” tab in the Page Insights section, which allows publishers to better track the performance of videos on the platform, […]
The internet – love it or hate it it’s become part of our daily lives. That’s why when businesses or brands tell us they don’t have a social media presence at all we scratch our heads and vacantly stare into space in disbelief.. (not really). In reality, we explain to them why social media mgmt […]
Social Media has quickly evolved from the glittery “showin some love” gifs of MySpace to a full blown world of platforms we use every day to communicate and express ourselves. No one just has a single profile anymore, you share your photo’s on Instagram, your personal life through Facebook, you use Yelp to find a […]