Blog

The Art of Social Customer Service

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In today’s digital ecosystem, social media is a great way to drive awareness about your brand or business. It’s also a great way to engage with existing or prospective customers but a lot of companies are starting to discover?that it’s also a great way to handle?customer service. This can be a bad thing for some […]

Audience Development

Grammy Artists and Brands Win Big on Social Media

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The Grammys have become deeply intertwined with technology?over the past couple years.?Social Media has created an environment where viewers can interact live with their favorite artists and other fans?during?the event.?There are?always a breaking news items that happen at these events and overall it just makes the event more fun and interactive.?It becomes an experience that […]

Blog

Social Media & E-Commerce vs. Traditional Retail

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A lot of modern retailers are still trying to carve out their niche in the?age of online commerce. Brands like Abercrombie, J-Crew & Gap are rapidly losing foot traffic and marketshare to a growing youth demographic who wants to buy and share online via platforms like Instagram, Pinterest & Snapchat. Modern teens are spending more […]