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YouTube Goes Premium

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Recently YouTube announced it would be phasing out the sale of YouTube inventory on the DoubleClick exchange. This obviously makes a lot of 3rd party media dealers upset but they are doing it for a good reason. As someone who has spent the majority of his career in digital helping content creators earn what they […]

Audience Development

Social Media Marketing – Instagram

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Instagram is one of the fastest growing social media platforms online and one that can be extremely effective in drawing?a great audience for your brand or business. Effective social media marketing is really about finding and engaging a relevant audience where they already exist?and with over 300 million users (2), Instagram has a?fairly large?user base […]

Audience Development

Digital Video Marketing on Facebook

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If you do any kind of social media marketing at all you probably noticed that Facebook recently upgraded it’s video analytics. If you haven’t noticed yet?you should check it out – there is now a “videos” tab in the Page Insights section, which allows publishers to better track the performance of videos on the platform, […]

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Digital Audience Targeting at 2015 Network Upfronts

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In another sign that digital marketing has officially achieved mainstream status, advanced audience target is going to have a seat at 2015 TV Upfronts. Media vendors are promising advertisers cross-platform reach – mainly out of necessity as viewer attention is beginning to fragment across devices. Brands want to be sure that when they commit to […]

Audience Development

AdSense Ad Placement Tips

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AdSense Ad Placement Tips Having trouble deciding the best AdSense ad placement strategy???Does your AdSense ?scorecard look like this?       We talk to a lot of people that?can’t strike the right balance between aesthetic integrity and ad placement. We’ve had many customers come to us wanting to optimize their AdSense yield, yet are […]

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Responsive Web Design for Google AdSense

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One of the biggest factors in web design in 2014 and beyond is making sure that your site is responsive. For those of you unaware of what this term means, here it is: Responsive web design makes sure that your site appears as clean and professional looking as possible across all types of hardware devices. […]